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The DBPC exam has 100 questions and runs 1 hours 55 minutes.
These 10 free DBPC questions are organized by exam domain, so you can see how each part of the Digital Media Buying and Planning Certification blueprint is tested. Reveal the answer and explanation under each question.
A meal-kit service's brief calls for acquiring first-time paying subscribers, not reactivating former members. Its purchase feed includes initial subscriptions, renewals, and reactivations; customer history can distinguish them. Before media partners are briefed, the planner must replace the draft KPI, 'cost per subscription order,' with:
Correct answer: D - Cost per unique, verified first-time paying subscriber
A travel advertiser permits news coverage but excludes graphic injury imagery. A keyword filter blocks routine airport-delay articles whose headlines use 'disaster.' Content review confirms that the affected articles contain no prohibited material. The approved buying guidelines permit reviewed page-level exceptions. Which adjustment recovers eligible reach while preserving the suitability policy?
Correct answer: B - Approve exceptions for the reviewed pages and retain the remaining suitability controls.
A streaming-service launch needs 2 million video impressions on one publisher during a fixed two-week flight. The publisher must reserve that volume at an agreed CPM and deliver through the advertiser's demand-side platform. Which buying arrangement fits the brief?
Correct answer: C - A programmatic guaranteed deal
A retailer's retargeting platform reports an 8:1 return on ad spend. The finance director asks how many of those purchases would have happened without retargeting. Purchases can be linked to eligible visitors regardless of the channel that receives credit. Which study would most directly answer the director's question?
Correct answer: D - Randomly assign eligible visitors to retargeting or a withheld-ad group, then compare purchase rates over the same period.
Two display proposals meet the same audience and brand-safety requirements. Both bill every served impression, with no extra fees. North quotes a $4 CPM, 50% measurability, and 80% viewability among measurable impressions. South quotes a $6 CPM, 80% measurability, and 75% viewability among measurable impressions. Using forecast cost per 1,000 verified viewable impressions, which comparison is correct?
Correct answer: B - North: $10.00; South: $10.00 - neither has a cost advantage.
For a U.S. campaign, a publisher proposes a paid product-recommendation article styled as an independent editorial review. Its homepage preview is unlabeled; the article identifies payment only in a footer. Before accepting the proposal, which revision should the buyer require under FTC native-advertising guidance?
Correct answer: C - Put 'Advertisement' prominently on the preview and beside the article headline.
During launch verification, a planner discovers that a new analytics tag is transmitting customers' email addresses in page URLs to an external reporting service. The service prohibits receiving those addresses. The tag also fires on organic visits and can be disabled without disrupting checkout. What takes priority?
Correct answer: B - Disable the affected tag and notify the privacy incident owner.
A prelaunch audit matches an inventory source to the publisher's ads.txt entry marked RESELLER. The account and intermediary also reconcile with sellers.json and the bid's SupplyChain record. The advertiser permits authorized resellers, and the other quality checks pass. A trader proposes blocking the source because it is not marked DIRECT. The buyer should:
Correct answer: A - Keep it eligible; the publisher has authorized this intermediary-controlled selling account.
Immediately after a retailer adds a landing-page redirect, analytics reports fewer paid-social sessions and a similar increase in direct sessions. Total sessions, ad-platform clicks, and landing-page load times remain stable. Consent settings and analytics deployment have not changed. Which explanation best accounts for this pattern?
Correct answer: A - The redirect is losing campaign and referral information before measurement.
On Monday, a furniture retailer sees a $180 CPA for weekend clicks versus $75 for clicks from two weeks earlier. Most purchases occur four to seven days after a click, within an unchanged 30-day conversion window; the report assigns them to the click date. Spend is on plan, checkout and tracking tests pass, and older click cohorts remain on target. How should the buyer handle the apparent deterioration?
Correct answer: D - Maintain approved delivery and compare click cohorts with equal time to convert.
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